Auto Repair
“More and more, are seeing the advantages of marketing to the female consumer.
Cruise the Internet, and a site for a garage like Auto Repair & Fuel Systems in West Fargo, N.D., will pop up, exclaiming, “Women love our professional service!”
They’re not alone in that marketing approach. In Wilmington, Del., Christian Porter fixed his friends’ cars as a hobby while he worked full time at MBNA as a project manager in the technology department. While working on the cars of his friends and acquaintances, women confided that they were uncomfortable going to “professional” garages.
“You hear this enough, and you recognize an opportunity,” Porter told the The News Journal of Wilmington and New Castle.
When MBNA announced volunteer severance packages to trim its staff, Porter took the buyout, seized
the opportunity and opened his own garage that would cater to women – Everest AutoWorks & Auto Spa – in July 2009. While Porter doesn’t turn away male customers, he estimates that 80 percent of his business comes from women.
Douglas Lee, an official with AAA Mid-Atlantic, said Porter’s strategy is smart because “despite the stereotypes, it’s women who most often decide where a car gets serviced.”
Porter’s plans included workshops for women, something already being done at shops like Ponder’s Auto Repair in Johnson City, Tenn., where owner Brian Ponder presents his “Women on Wheels Seminar,” and at Accurate Auto in Hillsboro, Ore.
Rick Kersey, owner of Accurate Auto, explained to the Hillsboro Argus newspaper that he wanted to “empower” female drivers, especially for encountering roadside emergencies, when finding a reputable mechanic can be achallenge.
“Our main goal is to help educate women in the local community about repairs on their cars and get them more prepared for that unexpected breakdown or emergency,” said Kersey, who began his Women’s Car Care Clinics in April 2010.
Car maintenance varies depending upon the type, the make and the model of the car. The scrap value of a car is also determined by how well the car is maintained. Taking proper care of your car reduces the number of unnecessary visits to the car repair shop. There are various auto repair shops which provide car maintenance functions such as car wash, transmission repair, brake repair, body repair, oil change, etc.The most common problem a car owner faces is going for an oil change. Whether you own a Honda, Subaru or an Acura an oil change is an essential part of Car maintenance. Here we shall focus on this particular aspect.
Constant contact between moving surfaces also leads to friction and wearing out of parts of the engine which leads to lower efficiency. The only way to prevent this problem from occurring in your car is by using good motor oil. Basically an oil change is nothing but replacing the motor oil or the lubricating oil with a fresh batch of oil for the smooth functioning of your internal combustion engine of your car. Motor oil cleans, inhibits corrosion, and also cools the engine by diverting the heat away from the moving parts. As materials tend to get softer and less abrasive resistant at high temperatures some engines have an additional oil cooler for this purpose. Motor oil is entirely made up of organic compounds such as hydrogen and carbon. Motor oils prevent friction causing constant rubbing of auto parts. Lubricating oils creates a separating film between surfaces of adjacent moving parts to minimize direct contact between them. Thus motor oils not only prevent help in brake repair and transmission repair but also help in improving performance of the cars engine in the long run.
ATF or ‘Automatic transmission fluid’ is a specialist lubricant useful in the transmission repair of the car. It is mostly used in auto gear boxes and power steering systems of the car. ATF however should only be used in automatic gear boxes and should not be used to lubricate the engine. When you take your car to local auto repair shop the technicians first will try to check the oil filters or the oil plug and let drain out all the oil. Then they will replace the filter plug and pour in fresh oil.
Points to be noted:
1.Before they begin their work ensure that your gearshift is in neutral or park mode with the parking brake on and set and arrange all the required tools and equipment accordingly.
2.They will then jack up your vehicle so that the oil drains at the lower end of the oil pan. Shut off the engine when it slightly warms up.
3.They then push the basin lined with a plastic bag under the oil drain plug .If the plug unscrews with the aid of an adjustable wrench.
With global warming becoming more of a concern, going for an oil change would mean going green as there will be more demand for bio-degradable cars in the future.